Unilever teams up with Deliverect to further expand their ice cream delivery footprint
In order to ensure its customers receive their desired Ben & Jerry’s ice cream products at the best price, Unilever is shortening the feedback loop between consumer demand and manufacturer supply.
Customers ordering Ben & Jerry’s ice cream to their doorstep will now get an improved online ordering experience as Unilever ramped up customer experience consistency for maximum impact. To this end, Unilever has joined forces with Deliverect, who’s feeding sales data from Unilever’s delivery partners, like Uber Eats and Deliveroo, straight into the company’s systems. “Realtime sales tracking on stock-keeping unit (SKU) level is the only way to even attempt to manage inventory spread over thousands of small cabinets around the world,” says Rachelle Schuimer, Global Lead Digital Store & Journey UnileverNOW at Unilever.
Unilever has been embracing the cloud kitchen concept to deliver Ben & Jerry’s for years - more specifically, by selling ice cream from small freezer cabinets at local food businesses around the world, making the premium brand available to numerous consumer markets.
With Deliverect’s support, Unilever will now also be able to push multi-location menu items to the different delivery partner platforms, ensuring their online ice cream offering is on point at all times, thereby working towards further enhancing customer satisfaction.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has over 160,000 employees and generated sales of €53.7 billion in 2017. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Hellmann’s, Lipton, Ben & Jerry’s, Magnum and Lynx.
Deliverect is a Belgian SaaS company that simplifies online delivery management for food businesses by integrating third-party food ordering platforms into the companies’ POS or business systems. With all online orders centrally managed, these businesses can increase operational efficiency and customer satisfaction. Deliverect’s mission is to be the connection between food businesses and their customers in order to strengthen their relationship. Deliverect has been steadily expanding around the world - signing up not only restaurants, but big chains, enterprises and other food businesses. Visit Deliverect’s website.